Training day at Crumbl Cookies, opening soon in Asheville
Winter brings more than icy roads to Asheville. He brings baking sheets of glazed cookies and ice cream galore.
Crumbl Cookies, a national baking company, will debut in Asheville on January 28. Prime hours will be 8 a.m. to midnight at 5 Westgate Parkway in Westgate Plaza.
Regular hours will be 8 a.m. to 10 p.m. Monday through Thursday and 8 a.m. to midnight Friday and Saturday. The store will be closed on Sunday.
“Literally every day for the past two weeks since we removed our build charts, people have come in to buy cookies and we’re like, ‘We’re not quite ready for you yet, but come back in a moment ! “, said Josh Petty, owner of a local franchise.
A few things that entice customers through the door are the cookies’ freshness, flavors and eclectic recipes.
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“It’s the kind of experience of decadent, gourmet pure indulgence,” Petty said. “Everything is made from scratch and whole foods – nothing processed. … Everything is homemade here. Nothing is pre-made or shipped to us.
Crumbl Cookies is known for its rotating and limited supply of oversized specialty cookies, advertised online. Over 120 recipes are in the company’s collection, but only six are on the menu at a time. The social media buzz keeps customers nationwide in a state of anticipation and wondering what’s to come week in and week out.
The two signature cookies that are part of the menu are the milk chocolate chips and the classic pink sugar. The Asheville store will also open with the company’s featured flavors of the week: Cinnamon Fried Bread, Raspberry Lemonade, Oatmeal with ROLO Candy and Chocolate Cake Cookies.
Crumbl Cookies released a line of ice creams. Pre-made and pre-packaged containers will be available in the new store. The freezer is stocked with Snickerdoodle, Vanilla, Peanut Butter Crunch, and Brownie.
In the days leading up to its official opening, Asheville’s baking team was practicing cookie frosting techniques. They spent the week preparing the iconic pink boxes and making and baking the dough in the commercial ovens.
“We have these amazing rotary ovens that have eight full trays of cookie sheets, and they rotate while baking, so it’s perfectly even baking,” Petty said.
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Staff baker Paul Robinson enjoyed learning the recipes, mixing the dough and working on his frosting technique, he said. He has worked in restaurant kitchens before, but this is his first time working in a bakery.
The job certainly comes with its perks.
“For my job here, I have to eat cookies,” Robinson said. “We can’t sell products we don’t know about. If a customer asks us how a cookie tastes or what our favorite is, we need to be able to give them an honest answer.”
Robinson’s favorite, so far, is the cornbread cookie.
“It actually tastes like cornbread with a dollop of honey butter whipped on it. It’s high on my list,” Robinson said. “Also, the churro (cookie) is one of my favorites.”
For weekly cookie flavor announcements, follow Crumbl Cookies on Instagram @crumblcookies.
In-store, curbside, restaurant and local and national delivery services are offered for cookies. For more news and updates, visit crumbl.com/ncwestgate or follow us on facebook.com/crumblwestgate/.
Tiana Kennell is a food and restaurant reporter for the Asheville Citizen Times, part of the USA Today Network. Email her at [email protected] or follow her on Twitter/Instagram @PrincessOfPage.
This article originally appeared on Asheville Citizen Times: National Bakery, Crumbl Cookies Comes to Westgate Plaza in Asheville