OxeFit enters the home market with a $6,000 strength training system – TechCrunch
OxeFit kicked off 2021 with a healthy $12.5 million Series A and vague plans to “bring advanced robotics and artificial intelligence to the world of bodybuilding.” In April, that manifested itself with the arrival of the XP1, a commercial gym/rehab/sports system with a 43-inch touchscreen and up to 500 pounds of weight training.
This week, the company joins the burgeoning world of home fitness with the XS1, a toned down version of the commercial product designed to support popular home strength systems like Tonal and Tempo.
The system features a 32-inch touchscreen and a wide range of adjustable strength exercises up to 250 pounds. The system offers a wide range of workouts, including standard strength, rowing and pilates, performed with a variety of different additional accessories. The company has long insisted that its approach to AI/robotics sets it apart from the growing lineup of home fitness platforms.
“The XS1 is the only home fitness system that offers the same level of full-body cross-functional workouts available at professional fitness centers, while leveraging robotics and artificial intelligence to deliver personalized information and coaching that empowers you to take control of your own personal journey to a stronger life,” co-founder and CEO Mohammed Shanableh said in a statement.
In addition to increased competition over the past year, the company will face a broader industry downturn in sales as gyms have reopened in various locations. Meanwhile, companies like Peloton and Tempo recently announced entry-level products under $500, while OxeFit’s system starts at $5,999 (initial press material mispriced it at $4,700), plus a monthly software subscription of $40. Still a premium over the $2,000-$3,000 price range for other touchscreen home fitness brands.
Although the company is taking a more professional athlete-centric approach to the market, it is bringing in names like Dak Prescott, Jalen Ramsey and Matt Kemp to help promote its platform.