Fox Racing Launches Foxhub Dealer Training Site

July 15, 2021 – Irvine, CA – Fox Racing, the global leader in motorcycle and ATV safety gear and apparel, proudly announces the launch of the all-new Foxhub training platform.

The all-new training platform is a powerful resource for retailers, staff, and Fox reps and employees to become brand and product experts. The goal is to educate the industry to help our consumers better understand key features and benefits, so they can select the right products.

“We spoke to retailers around the world, they said training was one of their biggest challenges and asked for help. We believed we could add value and set retailers up for success by providing a solution.The all-new Foxhub training website was purpose-built to ensure that our Fox community has the information they need at their fingertips to serve the consumer and help them select the right equipment for best ride ever,” said Kelly Carioti, GM of North America.

“Fox Hub’s vast amount of product information has helped our buying and customer service teams learn more about the product. We are able to provide better recommendations and make more informed decisions for our customers. customers. Great tool to have!” Federico D’Ambrosio told Movatik.


The Foxhub platform contains basic training modules for the Spring 21 men’s, women’s and youth MTB collections, which include helmets, apparel, gloves, protection and accessories. Each training module offers video training as well as technical information and specifications on the product collections, as well as a “quiz” module, which then allows users to test and refine their in-depth knowledge of the various Fox products.


Once users have completed all of their courses for the Spring ’21 course, they will receive a training certificate and a promo code that allows them to shop on the Fox website at a 60% discount (North America only). The goal is to create Fox brand ambassadors and get those Fox product experts out on the trails, riding in the new Spring ’21 collection.


Sales reps and Fox dealer staff can simply create a profile and then access the Foxhub site at any time thereafter via

To visit the Foxhub training site, go to

About the fox

For over 4 decades, Fox Racing has been the world leader in motocross and ATV gear and apparel. Fox equips the world’s best athletes and competitive action sports enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is headquartered in Irvine, California, with offices, retail stores and an international roster of sponsored athletes located around the world.

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About Brandecation

Founded in 2014, Brandecation’s mission is to provide an online training solution for professionals and enthusiasts where they can train and engage 24/7, 365 days a year. Brandecation’s proprietary solution enables companies to deliver personalized educational content to users regardless of their geographic location or time zone. The platform’s intuitive design and streamlined interface eliminates the learning curve, leading to greater user engagement and overall loyalty.

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