Dealer benefits from annual employee/product training day

Powersports Business Associate Editor Madelyn Hubbard received an “exclusive” invitation to join Hubbard Powersports, located in Russellville, Arkansas, on its employee/product training day. Madelyn, of course, is the daughter of owners Glen and Melissa Hubbard and the younger sister of Montana Bolin, co-owner and general manager. Naturally, Madelyn didn’t hesitate to join in on the combined set’s day of work and fun.

Madelyn spoke with Glen Hubbard about the importance and benefits of the Employee Ride, a day-long outing on the trail system around New Blaine, Arkansas (pop. 173). “We organize a ride for camaraderie every year and we do it so that employees can stay connected to the wants and needs of customers. It’s a good workout and a lot of fun,” he said.

The Hubbard Powersports team stops at a lookout point in New Blaine, Arkansas, after a morning on the trails.

For many years the dealership ran customer-focused rides, while in the previous five years the rides became employee-focused. “When you have people you like to work with, you want to make them happy,” he said.

“It’s really nice to be on the trails. We’ll stop every once in a while, kick tires and ask questions. This helps them get trained and sat down, once again, so they can understand what customers may need when it comes to parts and accessories or new unit sales. “, did he declare. He explained that the dealership’s priority has always been to provide customers with the unit that will best meet their needs.

Hubbard Powersports Office Manager Brooke Holloway and Owner Glen Hubbard hit the trails in the Can-Am Maverick Sport XMR 1000R.

The Can-Am dealership also recently became a Sea-Doo and Switch dealership. Service Manager Mark Haney discussed aftermarket service and the changes coming with the dealership’s upcoming expansion.

“We didn’t slow down at all last year and it looks like we’re not going to slow down this year,” he said. There are currently five service technicians and with the upcoming renovations taking place in the building, an additional technician will likely be hired.

All in all, it was a day filled with great trails, lots of smiles, and lots of learning. Many of the employees are motorsports enthusiasts themselves, so it was full throttle to hit the trails under the vibrant fall foliage.

Read the full story – and find out which four-wheeler Madelyn chose for the day! – in an upcoming issue of Powersports Business.

Parts specialist Bryce Chilcoat relaxes on his quad as employees stop for a snack and a water break.
Glen Hubbard parks his car for the day to admire a lookout.
Hubbard explains to employees the importance of helping customers find the unit that’s right for them.
After lunch, Hubbard explores the capabilities of the Can-Am Maverick Sport XMR 1000R.
Service tech Anthony Defreese hits the trails to get a feel for the Can-Am Defender.
Hubbard charts the course of the day.

Watch our TikTok video for an overview of the day:


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