Coming soon to a metaverse near you: Reality Hub, a training system for hospitals
By Riley Kaminer
In early 2020, Edwin Rivera, president of an augmented reality consulting and implementation company CG1 Solutionsreceived an unexpected call that would shape the company’s trajectory.
The call came from a procurement officer at a large federal agency. Rivera said Refresh Miami that the officer had heard of CG1’s AR work with clients such as Walmart, Disney Consumer Products, and Mitsubishi, and was making contact to see if CG1 could provide that agency with AR instructions for some of its most popular equipment. vitals, including the all-important ventilators.
“This contracting officer was asking us to put together a package so they could help train people quickly and do preventative maintenance,” Rivera said. “They had a problem: they couldn’t get these manufacturers’ representatives on site because their sites were closed.” CG1’s AR tools are useful because they allow you to do this in an entirely virtual way.
Rivera, a serial entrepreneur, founded CG1 in 2016. In 2018, he began work on creating what would become Reality Hub, moving away slightly from the consulting services model and more into product development. He built the consulting business on the thesis that enterprise clients increasingly see the value of the metaverse, but are cautious about investing in building their own content and development teams. With Reality Hub, the idea is to further unleash the power of the metaverse, at scale.
When Rivera and his team first built Reality Hub, they weren’t set on the healthcare space. But Rivera said the engagement with the contracting officer confirmed the medical space made sense for the platform.
Reality Hub’s target customers are hospital systems, who will purchase a subscription to the platform for their training needs. The company provides iPads loaded with content on this hospital’s equipment. All the hospital staff would have to do is follow the instructions to get hands-on training instantly. This is a big improvement over the old system, where staff had to wait for a company representative to come by and train staff.
While Rivera was hesitant to oversimplify the product, he noted that Reality Hub has been described as a kind of Netflix for the medical field — FDA-approved and HIPAA-compliant where necessary, of course.
Currently, CG1 has five full-time employees, plus three developers and four content creators. Rivera expressed pride in being able to tap into Miami Dade College’s local talent pool. MAGIC program.
Miami-based Rivera, a former Desert Storm Marine whose business has been designated a Disabled Veteran-Owned Small Business, has started the business so far. “We were able to build something slowly and use the experience we have to avoid making mistakes,” he said.
Since he started publicizing Reality Hub, Rivera reports “overwhelming interest” from healthcare systems wanting to participate in the private beta. Now that Reality Hub has gained traction in the market, Rivera hopes to raise a seed round of $250-350,000 over the next two months. This funding would allow CG1 to hire key people to accelerate the development of their content, as well as work on certain intellectual properties and file for a patent.
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