Ariens inaugurates the new Nordic biathlon training center | WFRV Local 5

BRILLION, Wis. (WFRV) – Ariens is bringing a state-of-the-art biathlon lineup to Brillion and they said it could help the city thrive.

Dan Ariens, president and CEO of Ariens, said, “We’re going to bring people from all over the Midwest and all over the country. And I say that because the two nearest event centers that are nearby are either in Lake Placid in New York or far away in the mountains of Utah.

The town of Brillion said it would help it grow.

Mayor Mike Smith said, “We’re trying to grow Brillion as a whole and add about 2,000 people over the next 5-10 years. So attractions like this are going to be huge to grow that.”

The training center will include a snow gun to extend the ski season from November to March.

“Imagine this wooden field. Rolling hills through the woods through an area of ​​terrain,” Ariens said. “But it’s all season, four season Nordic skiing with artificial snow and evening lighting.”

The facility will be usable all year round.

“In the summer, we will pave these three kilometers of slopes so that you can ski loop on roller skis or run or just race,” Ariens.

The Ariens company said it plans to have athletes on the field in December.

“It’s going to attract more business for our existing hotels, apartment buildings, all the home builders, all the retail offices here in town,” Smith said.

Ariens said the trail and surrounding facilities will represent an investment of $15 million.

Two Wisconsin residents will represent the United States in biathlon, Paul Schommer of Appleton and Deedra Irwin of Pulaski. Ariens is a team sponsor.

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